HOW TO CHOOSE THE PERFECT STAND FOR YOUR COMPANY AT A TRADE SHOW

14 Mar HOW TO CHOOSE THE PERFECT STAND FOR YOUR COMPANY AT A TRADE SHOW

Participating in a trade fair is an excellent opportunity for companies to connect with new customers, strengthen relationships with partners and increase their visibility in the market. However, success depends largely on having a stand that aligns with the company’s objectives and stands out from the competition. Here are some tips for selecting the perfect type of stand for your business:

1. Define your objectives and needs
It is important to be clear about what you want to achieve at the event before choosing a stand. So, you must ask yourself the following questions:
Do I want to increase sales?
Do I want to launch a new product?
Do I want to strengthen your brand identity?
Do I want to collect contacts and leads?
Each goal you have will influence the type of stand you need. For example, to launch a new product, a design that allows for dynamic demonstrations will be ideal.

2. Analyse the available space
The allocated space at the fair will determine many features of your stand. Consider:
Size of the space: Evaluate whether a small stand is enough or if you need a large one to attract more public.
Location: Is your space in a corner, central aisle, or secondary area? Corner stands tend to stand out more and allow for an open design on two sides.
Height allowance: Some trade shows have height restrictions for stands. Taking advantage of verticality can make a difference if it is allowed.

3. Set a clear budget
The budget includes not only the cost of the space, but also:
Design and manufacture of the stand.
Transport, set-up and dismantling.
Additional services, such as electricity, internet, and furniture.
Make sure you invest in a stand that balances quality and cost, without compromising your company’s image.

4. Choose the type of stand according to your goals
There are different types of stands according to their design and functionality:
Modular stands: Ideal for companies participating in multiple trade fairs, as they are reusable, flexible and easy to transport.
Customised stands: Customised stands are designed to reflect the brand’s identity in a unique way. They are perfect for companies looking for a significant visual impact.
Portable stands: Economical and practical, ideal for smaller exhibitions or when budgets are limited.
Interactive stands: Incorporate technology such as touch screens, virtual reality, or digital demonstrations to capture the public’s attention.

5. Prioritise coherence with your brand image
The stand design should be a clear reflection of your company’s identity. To achieve this:
Use your corporate colours, logo, and slogans strategically.
Make sure the design conveys your key brand values and messages.
Consider distinctive, attention-grabbing elements such as striking graphics or creative lighting.

6. Opt for functionality
The stand design should not only be attractive, but also practical. Consider:
Smooth circulation: Visitors should be able to move around the space comfortably.
Differentiated areas: Create specific areas for product displays, customer meetings and demonstrations.
Concealed storage: A space to store promotional materials or personal belongings will prevent clutter.

7. Rely on experts in design and assembly
Relying on stand design professionals, such as Avanza Events, can make all the difference. Their experience in creating customised and functional stands guarantees a design that stands out and fits your specific needs.

Choosing the perfect stand is a strategic decision that requires a balance between creativity, functionality, and budget. By following these tips, you can ensure that your company makes a lasting impression and achieves its goals at any trade show or event.