{"id":13233,"date":"2022-10-20T11:24:50","date_gmt":"2022-10-20T09:24:50","guid":{"rendered":"https:\/\/avanzaevents.com\/?p=13233"},"modified":"2025-10-08T17:26:17","modified_gmt":"2025-10-08T15:26:17","slug":"que-es-un-stand","status":"publish","type":"post","link":"https:\/\/avanzaevents.com\/es\/que-es-un-stand\/","title":{"rendered":"Qu\u00e9 es un stand y por qu\u00e9 tu empresa deber\u00eda tener uno"},"content":{"rendered":"

Descubre <\/span>qu\u00e9 es un stand<\/b> y por qu\u00e9 tu empresa deber\u00eda tener uno en <\/span>ferias<\/b> o <\/span>eventos<\/b> de renombre relacionados con tu sector:<\/span><\/p>\n

\u00bfQu\u00e9 es un stand?<\/span><\/h2>\n

Un stand es un espacio f\u00edsico dedicado a una marca dentro de una feria<\/b>. En dicho stand, la marca puede exponer sus productos y servicios, as\u00ed como dar a conocer sus valores y a los miembros de su personal que considere oportuno.<\/span><\/p>\n

El objetivo de que tu empresa tenga su propio stand en una feria, es acercarte de forma diferente a tus clientes. Si, por ejemplo, tu empresa vende productos cosm\u00e9ticos, tener un stand en una de las principales ferias est\u00e9ticas del pa\u00eds, es una forma estupenda de situarte en el lugar donde se encuentran tus clientes potenciales (peluqueros, esteticistas, manicuristas, etc).\u00a0<\/span><\/p>\n

Por otro lado, los stands suelen dise\u00f1arse de manera que llamen poderosamente la atenci\u00f3n, resultando en un reclamo muy efectivo para que sean los propios compradores quienes se acerquen a ti, en lugar de tener que ir t\u00fa detr\u00e1s de ellos.\u00a0<\/span><\/p>\n

Dependiendo de la naturaleza del stand, el cliente podr\u00e1 comprar tus productos o servicios si los ofreces directamente a modo \u201ctienda\u201d, o podr\u00e1 informarse sobre posibles colaboraciones, ventas a futuro o incluso iniciar negociaciones o asociaciones si la energ\u00eda del lugar invita a ello, esto depender\u00e1 de la estrategia que t\u00fa tengas con dicho stand.<\/span><\/p>\n

\u00bfCu\u00e1ndo necesito un stand para mi empresa?<\/span><\/h2>\n

Como acabamos de ver, los stands suelen colocarse principalmente en ferias comerciales, en los Recintos Feriales, Palacios de Congresos y espacios especialmente dedicados a los eventos que existen en casi todas las ciudades. Existiendo un evento importante para cada sector y necesidades de las empresas.<\/span><\/p>\n

Colocar stands en centros comerciales<\/span><\/h3>\n

Tambi\u00e9n es habitual que las empresas coloquen stands modulares<\/a> en centros comerciales, por lo general, esto suelen hacerlo cuando ofrecen promociones limitadas o realizan eventos concretos. En estos casos, los stands tienden a ser m\u00e1s peque\u00f1os, sin sacrificar por ello su dise\u00f1o altamente llamativo.\u00a0<\/span><\/p>\n

\u00bfQu\u00e9 tipos de stands existen?<\/span><\/h2>\n

Si bien los stands pueden calificarse por sus materiales: <\/span>Madera, pl\u00e1stico, cart\u00f3n o metal<\/b>, la clasificaci\u00f3n m\u00e1s relevante es la que hace referencia a su car\u00e1cter, ya que ser\u00e1 la que nos indique que stand es m\u00e1s adecuado para tu situaci\u00f3n concreta:<\/span><\/p>\n

Stands de dise\u00f1o<\/b>: Tambi\u00e9n conocidos como <\/span>stands custom<\/i><\/b>, se adaptan al plan de marketing de cada empresa y a sus objetivos. Al ser altamente personalizados se diferencian f\u00e1cilmente de la competencia, pueden emplear diferentes materiales y atraen f\u00e1cilmente la atenci\u00f3n del p\u00fablico.\u00a0<\/span><\/p>\n

Publicitarios<\/b>: Suelen ser m\u00e1s peque\u00f1os y se colocan estrat\u00e9gicamente en lugares de alto tr\u00e1nsito para promocionar un producto, oferta o evento puntual.\u00a0<\/span><\/p>\n

Port\u00e1tiles<\/b>: Son los m\u00e1s sencillos y se trasladan f\u00e1cilmente, lo m\u00e1s habitual es utilizarlos en promociones de car\u00e1cter local.\u00a0<\/span><\/p>\n

Modular<\/b>: Este tipo de stands se adaptan f\u00e1cilmente al espacio disponible y suelen tener l\u00edneas cuadradas. Su relaci\u00f3n calidad precio es muy buena.\u00a0<\/span><\/p>\n

Como ya habr\u00e1s deducido, los stands m\u00e1s eficaces y empleados en <\/span>ferias, eventos y congresos<\/b> son los stands de dise\u00f1o, ya que permiten una amplia personalizaci\u00f3n y pueden adaptarse a los metros cuadrados que la compa\u00f1\u00eda haya reservado dentro del recinto. Adem\u00e1s, no importa cu\u00e1n grande o peque\u00f1o sea el espacio, pues siempre pueden personalizarse y optimizarse al m\u00e1ximo para cumplir con los objetivos fijados por la marca.<\/span><\/p>\n

\u00bfC\u00f3mo debe ser un buen stand?<\/span><\/h2>\n

Para que un stand sea efectivo debe cumplir los siguientes requisitos:\u00a0<\/span><\/p>\n

    \n
  • Montarse en una feria o evento relacionado con el sector de tu empresa.<\/span><\/li>\n
  • Reflejar tu imagen de marca: Colores corporativos, logos, slogans, etc.\u00a0<\/span><\/li>\n
  • Llamativo: Diferenci\u00e1ndose claramente de otros stands.<\/span><\/li>\n
  • Objetivo claro: Para que el cliente identifique r\u00e1pidamente que ofreces y c\u00f3mo puede beneficiarse de ello.\u00a0<\/span><\/li>\n
  • Ordenado y limpio, que transmita profesionalidad.\u00a0<\/span><\/li>\n
  • Con personal bien formado, f\u00e1cilmente identificable y con don de gentes.\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Avanza tuvo el honor de dise\u00f1ar este stand personalizado para Electrans en la Feria Internacional sobre Tecnolog\u00eda de Transportes en la edici\u00f3n 2022. Encuentro de referencia para las empresas punteras de transportes.<\/p>\n","protected":false},"author":11,"featured_media":13237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[7],"tags":[],"class_list":["post-13233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\n\u00bfQu\u00e9 es un stand y por qu\u00e9 lo necesitas? 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