Setting up a booth in the United States is an exciting challenge for any company seeking international visibility. The North American trade show and event market is one of the largest and most demanding in the world, with strict regulations and a highly competitive environment.
Since 1995, Avanza Events has been bringing expertise to the sector, working in the main venues across the U.S. and helping European companies stand out in this unique market.
The U.S. Event Market
The United States hosts some of the most important conventions and trade shows worldwide. Cities like Las Vegas, Orlando, Chicago, New York, and San Francisco are global hubs that attract thousands of exhibitors every year. Participating in these events is not only a commercial opportunity but also requires adapting to a highly regulated and competitive setting.
Key Differences Between Setting Up a Booth in Europe and in the U.S.
- Strict regulations and unions
In most U.S. venues, setup tasks such as construction, electrical work, carpeting, and structures must be handled by unionized labor. This limits exhibitors’ autonomy compared to Europe.
- Higher costs
Prices in the U.S. are generally higher due to union labor, venue fees, and additional costs such as insurance, storage, and mandatory services.
- Tight deadlines
Timelines in the U.S. are very strict. Reservations must be made months in advance, services booked within set deadlines, and international booth shipping coordinated carefully.
- Logistics and transportation
Shipping a booth from Europe involves customs procedures and significant costs. Many companies choose to build their booths directly in the U.S. with local suppliers.
- Striking design and tough competition
The U.S. market favors eye-catching booths featuring large screens, immersive experiences, and strong visual impact. Standing out requires creativity, innovation, and a clear brand message.
How to Succeed at an Event in the U.S.
To ensure success, it is essential to work with a specialized partner who understands the specific requirements of the U.S. market. At Avanza Events we provide a comprehensive service that includes:
*Booth design and concept development tailored to the U.S. audience.
*Local production to optimize costs.
*Coordination with venues and compliance with regulations.
*On-site supervision during setup and event assistance.
*Experience in leading venues such as Las Vegas, Orlando, New York, Chicago, and Miami.
Avanza Events: Your Partner for Trade Shows and Conventions in the U.S.
With over two decades of experience, Avanza Events helps companies expand into the international market with the confidence of working with an expert, dedicated team. Our goal is to make your booth in the United States a success both commercially and in terms of brand image.
Want your company to participate in the world’s most important trade show market? Contact Avanza Events and we’ll guide you every step of the way.
