CORPORATE STAND FOR BATTAGLIO AT FRUIT ATTRACTION MADRID 2026
Design and construction of a bespoke exhibition stand for Battaglio at Fruit Attraction Madrid 2026, creating a corporate space designed to showcase its fruit catalogue and strengthen the visibility of its brands at one of the leading international trade fairs for the fruit and vegetable industry.
The creative concept focused on a natural, bright and contemporary aesthetic, combining wood finishes, white surfaces, greenery and an open layout that conveys freshness and visually connects with the values of the agricultural sector.
The stand featured large architectural structures with three-dimensional Battaglio and Agricola Don Camillo logos, strategically integrated throughout the space to reinforce the visual identity of both brands and ensure high visibility from the main exhibition aisles.
One of the standout features was a central organic-shaped structure with integrated LED lighting, adding character to the overall design and acting as a visual focal point within the stand. Its design was complemented by planters and natural greenery, creating a fresh and welcoming atmosphere.
The visual communication area was designed around backlit graphic panels featuring fruit and product imagery, using vibrant colours and large-format compositions to highlight the company’s different product ranges and commercial lines.
The space also incorporated integrated audiovisual screens, used to display content related to the brands and their products, strengthening corporate communication and adding dynamism to the exhibition concept.
The layout combined business reception areas, bar counters and spaces dedicated to professional meetings, equipped with tables, chairs and stools to encourage interaction with clients, distributors and other industry professionals.
The stand’s design stood out for its combination of wood finishes, LED lighting, natural greenery, large-scale branding elements and product graphic panels, creating a balanced environment that conveys freshness, approachability and professionalism, in line with Battaglio’s brand identity.
The combination of architectural design, lighting, audiovisual communication and meeting areas resulted in an open, functional corporate stand with strong visual impact, designed to strengthen Battaglio’s presence at Fruit Attraction Madrid 2026, one of the leading international events in the fruit and vegetable industry.
Specialists in the design and construction of bespoke exhibition stands for international trade fairs, creating corporate spaces tailored to each brand’s identity, products and objectives.
