CORPORATE STAND FOR FASHION WATERMELONS AT FRUIT ATTRACTION MADRID 2026
Design and construction of a bespoke exhibition stand for Fashion at Fruit Attraction Madrid 2026, creating a corporate space designed to showcase its range of watermelons and fresh produce while strengthening the brand’s visibility at one of the leading international trade fairs for the fruit and vegetable industry.
The creative concept focused on a modern, fresh and dynamic aesthetic, combining a predominantly white colour scheme with the brand’s corporate red and green tones, an open layout and large-format graphic elements that communicate the brand’s identity and its connection to the agricultural sector.
The stand featured a suspended overhead structure with illuminated signage and the Fashion logo, designed to ensure high visibility from different areas of the exhibition venue and make brand identity one of the main visual features of the space.
Visual communication was developed through large-format graphic panels and audiovisual displays, incorporating images of fruit, watermelons and promotional content that highlight the freshness and quality of the products while strengthening brand recognition among visitors.
The space also incorporated integrated screens and backlit graphic elements, used to display commercial and promotional content, adding dynamism and reinforcing Fashion’s visual presence within the exhibition environment.
The layout combined business reception areas, open meeting spaces and areas dedicated to engaging with clients and industry professionals, incorporating tables, chairs and branded counters to facilitate business meetings and encourage commercial relationships.
The stand’s design stood out for its combination of white surfaces, red and green graphic elements, integrated lighting and planters with natural greenery, creating a bright and welcoming environment that conveys freshness while maintaining consistency with the brand’s visual identity.
The combination of architectural design, graphic communication, audiovisual technology and lighting resulted in a modern, functional corporate stand with strong visual impact, designed to strengthen Fashion’s presence at Fruit Attraction Madrid 2026, one of the leading international events in the fruit and vegetable industry.
Specialists in the design and construction of bespoke exhibition stands for international trade fairs, creating corporate spaces tailored to each brand’s identity, products and objectives.
